According to Alexa.com, GreatSchools.net's reach per million users is 2-3 times greater than other leading parent-oriented sites. Our audience is primarily composed of well-educated, affluent parents. They are decision-makers who are involved in the educational outcomes of their children.
According to a recent user survey:
· 96% are between the ages of 25 and 50
· 70% are parents
· 78% are female
· 68% have annual household incomes above $75,000
· 46% have annual household incomes above $100,000
· 75% have children between the ages of 0 and 14
· 90% have a college education
· 36% have advanced degrees
· 90% have purchased education products in the past year