GreatSchools: Involved Parents. Successful Kids

Welcome Principals and School Officials

Do you wish there was an easy way to publicize all the great programs your school offers? If so, we've got the answer: the Enhanced School Profile. The Enhanced School Profile (ESP) is a free and easy way to tell the whole story about your school, beyond the test scores. It lets you showcase your school's strengths to parents who are choosing schools for their children.

What is an Enhanced School Profile?
How do I create an Enhanced School Profile?
Benefits of Enhanced School Profiles
Respond to parent reviews
Correct your school's contact information
Help with common problems


What is an Enhanced School Profile?

GreatSchools already features a school profile for practically every school in the country! Your school's basic profile highlights test results, demographics and more. If you haven't seen your school's profile, be sure to check it out using the search box at the top of your screen.

Enhanced School Profiles offer parents more compelling information, in addition to scores and statistics. An Enhanced School Profile lets you tell your school's whole story, including information about curriculum, special programs, activities, goals, volunteer and donation needs and more. Using a simple online questionnaire, you can create an Enhanced School Profile for your school in about 15 minutes.

Take a look at these samples to see how an Enhanced School Profile can help you tell your school's story. Click on the links below to see the school profiles and then scroll down to the section that reads 'Learn About This School' and click on The School's View link:

Elementary school
Middle school
High school

In addition to allowing you to add a wealth of useful information about your school, the Enhanced School Profile gives you a way to respond to reviews parents have submitted about your school. And, as an added bonus, the ESP lets you edit your school's contact information directly, in the event that your school's address or phone number has changed since we last updated it.



How Do I Create an Enhanced School Profile?

It's easy! To create an Enhanced School Profile, you can either fill in our secure online form or print out the form and fax it to us at (415) 977-0704, Attn: ESP Support.

Sign up to get started.



Benefits of Enhanced School Profiles

  • It's absolutely free! No strings attached.
  • It's simple to create! All you need is an Internet-connected computer for our online option. Our new and improved questionnaire is quick and easy to use, even for people who don't regularly use computers or the Internet. For our fax form, just print it out, fill it in, and fax it to us!
  • It highlights your school's strengths. You fill in the story that standardized tests don't tell. You share your school's vision and character by going beyond the numbers.
  • It provides a common place to post all of your school's information. You save parents and community members the frustration of having to sift and sort through multiple resources to get all of their questions answered. With an ESP, simply refer them to GreatSchools.net or hand them a copy of your Enhanced School Profile!
  • It's a community resource that many people will see. GreatSchools.net attracts thousands of parents and community leaders every day. Developing an Enhanced Profile will help inform the public and draw in new sources of support for your school.
  • It can link to your school or district Web site and your school email address. The GreatSchools.net Enhanced School Profile does not replace your school or district Web site, although it can be a useful alternative for schools that don't have Web sites. Your Enhanced School Profile can provide a link to the principal's email address if you choose, helping community members get direct answers to their questions.


Respond to Parent Reviews

In addition to allowing principals or other school officials to add a wealth of useful information about their schools, the Enhanced School Profile also lets schools offer their own perspective in response to reviews parents have submitted about the school.

To respond to parent reviews, sign up for an Enhanced School Profile.



Correct Your School's Contact Information

As an added bonus, the Enhanced School Profile also lets school officials edit their school's contact information directly, in the event that the school's address or phone number has changed since we last updated it.

To correct your school's contact information, sign up for an Enhanced School Profile.

If you're not a principal or other school official, ask us to update the information.



Help With Common Problems

If I'm not familiar with computers, will I still be able to complete an Enhanced School Profile?
Yes. Based on feedback from principals who have already completed their profiles, we made the questionnaire as simple, quick and user-friendly as possible. You may also print out the Enhanced School Profile survey and fax it to GreatSchools.net and we'll put it online for you. Get started today.

What if my community has limited Internet access?
GreatSchools is exploring ways to reach out to communities where Internet use is rare. We are also trying to attract support for multilingual content. Additionally, we encourage schools to print their Enhanced School Profiles and distribute them to parents who don't use the Internet.

After I complete an Enhanced School Profile, when will it be posted?
As soon as you complete and save the first section of our secure online Enhanced School Profile form, it will be visible on our site. If you print out the form and fax it to us, we will post your Enhanced School Profile within one week.

What if I forget my password?
No problem. Just ask us to send it to you.

How can I be sure nobody else will alter the information in my Enhanced School Profile?
The GreatSchools technical team has taken measures to ensure the security of your password and Enhanced School Profile. However, you must also take care to keep your password private; share this password only with individuals who have permission to edit your ESP.

Can I change other data GreatSchools shows for my school?
Any data associated with your school -- including test scores and demographics -- cannot be edited. That information is obtained from state Departments of Education and the National Center for Education Statistics (NCES), and our policy is to maintain consistency in the year and source of the data across schools within a given state. If you have a question about the data associated with your school, please let us know.

Didn't find the answer you're looking for? Contact us about Enhanced School Profiles.